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Ads seldom rely on information alone to make their point. Most aim for an emotional response to help the message land. They may tug at your heartstrings or tickle your funny bone, play on your deepest fears and insecurities, even make your blood boil. The stronger the emotional hook, the



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A move by the provincial and federal governments to spur home construction by removing taxes from new home sales may end up pushing down prices of resale homes in an already-sluggish market, an industry watcher says. The Ontario government, in partnership with Ottawa, has announced it’s extending a rebate on