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Another week, another expensive full page ad bragging about the Ford government building more jails. This unpopular government (Ford has the lowest approval rating of all the Canadian premiers) sure knows how to spend taxpayer money, not just on a lot of self-promotional advertising, but on things we don’t need



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Ads seldom rely on information alone to make their point. Most aim for an emotional response to help the message land. They may tug at your heartstrings or tickle your funny bone, play on your deepest fears and insecurities, even make your blood boil. The stronger the emotional hook, the